Articles

Scaling for Success: How Manufacturers Can Help Dealers Expand Their Business Empowering Growth in the Home Improvement Industry For dealers in the home improvement sector, scaling their business is a significant challenge that requires strategic planning, resources, and support. Manufacturers have a critical role to play in this process. By providing the right tools, insights, […]

There are several reasons why builders, property managers, architects, engineers, designers might choose to research and obtain building materials directly from the manufacturer and then connect with the manufacturers recommended contractors, rather than going through a contractor first: 1. In-Depth Product Knowledge: Manufacturers have comprehensive knowledge about their products, including technical specifications, performance data, and […]

Rate, Review, Recommend vs. Direct Manufacturer Engagement: A Home Improvement Perspective The Shortcomings of Online Reviews The reliability of online reviews in the home improvement sector is increasingly being questioned due to various practices that distort the true picture of a company's performance. These include: ‌ Direct Manufacturer Engagement: A Pathway to Transparency and Quality […]

A Strategic Vision for Integrating Services in Manufacturing: Focusing on Dealer Needs Insight into what contractors, your dealers, are truly seeking and how aligning with these needs can revolutionize your approach, particularly in terms of growing your revenue and profit margins. Prioritizing Dealer Needs Adopting this integrated business model necessitates forward-thinking leadership. The rewards, however, […]

Leveraging Brand Power: A Blueprint for Manufacturers and Their Dealers Capitalizing on Brand Strength for Mutual Growth In the competitive world of manufacturing, especially within North American markets, the power of a strong brand is invaluable. For manufacturers and their dealer networks, leveraging this brand strength is key to mutual success. This article explores how […]

Overlooked Challenges of Dealers in Home Improvement In the complex and often chaotic world of home improvement, the plight of dealers – predominantly small businesses – is a story that needs more attention. These dealers, juggling multiple roles, face a barrage of challenges that are rarely acknowledged in the glossy narratives of the industry. The […]

A Strategic Approach to Empowering Dealers Through Automation Transforming Dealer Operations in the Home Improvement Sector In the challenging landscape of the home improvement industry, dealers face multifaceted obstacles that can impede their operational efficiency and profitability. Manufacturers, positioned uniquely, have the opportunity to initiate transformative change. By introducing and aiding in the automation of […]

Enhancing Dealer Success Through Effective Communication: A Strategy for Manufacturers Improving Dealer-Client Relations in the Home Improvement Industry In the dynamic and demanding world of home improvement, clear and effective communication stands as a critical pillar for success. Dealers, often grappling with the complexities of various projects and customer interactions, can benefit immensely from improved […]

Fostering Dealer Proficiency: A Manufacturer's Guide to Empowering Success Elevating Skills and Expertise in the Home Improvement Sector In the competitive landscape of home improvement, proficiency in all aspects of dealership - from technical expertise to customer service - is crucial for success. Manufacturers play a pivotal role in enhancing this proficiency, not only for […]